Who’s behind the Beer? Open lecture on how to develop and manage corporate visual identity with a global audience.

Carlsberg Group introduced a new corporate visual identity two years ago. The design program is now rolled out in 40 countries. Kontrapunkt is behind the identity program that unites Carlsberg’s diverse brands, while at the same time allowing flexibility of expression for local market needs. Today, communicators worldwide are following and implementing the new guidelines. The Carlsberg heritage is being communicated worldwide without interfering with local beer brand positioning.

How do Carlsberg's identity look in Malaysia, Finland, Uzbekistan or France. Michael Kreutzfeldt, Carlsberg’s Company Branding Manager, gave a lecture about examples, stories and ideas from the world of corporate branding.

The lecture took place Wednesday January 13, 2010, between 5 to 6pm at DKDS, The Auditorium, Strandboulevarden 47, Copenhagen.

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