KONTRAPUNKT / OUR APPROACH

OUR APPROACH

What we do and how we do it

More information

More information about Kontrapunkt in Japanese. (Pdf, 300 Kb)

Kontrapunkt is affiliate to United Nations Global Compact's principles.

Kontrapunkt is SKI approved. For more information, please contact senior project manager Marie Andersen Hutchins

Chances are we’ve already met. Perhaps you’ve seen our work for Danske Bank, Microsoft, DSB, Carlsberg, Novo Nordisk, Coca Cola… Or any of the many other global companies we’ve helped express their brand.

If we haven’t met, Kontrapunkt is an independent brand and design agency. We’ve been working with global and local brands for 25 years now, and today we are more than 60 professionals crafting from offices in Copenhagen and Tokyo. We cover every brand discipline: Strategy, expression and implementation.

To us a brand is a promise. A promise about consistency - where all of a brand's fundamental elements come together and point in a clear direction. Our passion is to help clients identify and express their promise and keep it.

If you’d like to know more about us, please feel free to get in touch. We look forward to showing you what we can do.

Our services

There is no ”one size fits all” work approach – every brand is individual, and each has its unique needs. Memorable doesn’t come from a formula. Your solution certainly won’t either. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Brand strategy

The best brands are based on a single big idea. Big as in ambitious, memorable and solidly founded in the vision of the company they represent. The best brands also have a clear plan for expressing themselves consistently. Sounds logical to some, like magic to others. We like to think of it as a bit of both.

Some of our services within brand strategy include:
Brand audit / Brand architecture / Brand platform / Change management / Brand book

Brand expression

The creative thinking, design and writing we use to express the brand in the best way possible is backed by a comforting combination of experience and talent. We know that real creativity is one of the most practical business tools available to you. We make the most of it in expressing your big idea across all media and touchpoints.

Our brand expression services include:
Creative concept / Visual identity / Basic design elements and design guidelines/ Naming / Typography / Packaging / Branded spaces / Printed material / Websites / Brand management

Brand implementation

Brands have a tough time if their strategy and expression isn’t implemented properly and consistently. You’ll find we pay as much attention to the way our clients’ brands are produced and managed after they leave the idea stage.

The devil is in the details and we take pride in helping our clients implement their solutions, and monitor them long after they’ve left the drawing table. Our implementation department KP2 handles some of the most complex brand production assignments in Scandinavia.

Our brand implementation services include:
Artwork / Print promotion / Web / Annual reports / Periodicals / Packaging / POS / Visualisation